Reith farmer's markEt

Reith i. A. cattle drive & kermis

IN SEPTEMBER WE CELEBRATE

One of the largest transhumance / cattle drives in the Tyrol

Most people have heard of the Almabtrieb. For Tyroleans, the Almabtrieb is as much a part of life as the daily view towards the Tyrolean mountain peaks.

Nevertheless, not all Almabtriebs are the same. There are smaller alpine cattle drives with a few onlookers, five-minute long parades of livestock through the village or really grand festivals. Reith i.A. is definitely a large event and remains one of the highlights of the season. The Almabtrieb was never staged especially for tourists, but has developed from farming tradition and down-to-earth crafts.

Colourfully decorated cows, handicrafts and genuine Tyrolean delicacies make the Almabtrieb (= cattle drive) in Reith im Alpbachtal an exceptional festival that is celebrated every year on the last two weekends in September. The Reither Almabtrieb is one of the largest Almabtrieb in Tyrol welcoming visitors from all over the world.

Starting at 10:00 A.M.

20.09.2025 & 27.09.2025

  • Large crafts market

  • Gourmet market

  • Parade and concert given by the Bundesmusikkapelle Reith im Alpbachtal

  • Cattle drive through the village at approx. midday

  • Tyrolean music groups playing at various areas in the village

  • Tyrolean specialities and home cooking

  • Alphorn blowers & the Rottacher Goasslschnalzer (whip crackers)

  • Admission: € 7,00 per person
    Free admission for children up to 12 years!

Subject to change - as of: August 2024

What awaits you at the Almabtrieb

The festivities begin at 10:00 a.m. in Reith im Alpbachtal with the marching band and a concert in the square. Along the Schmankerl- und Handwerkerstraße, farmers offer their regional specialities and numerous craftsmen give insights into their traditional handicrafts. From shingle-making, feather-quill embroidery or almost forgotten crafts such as lace-making and hat to soap making, the event wil give you impressive insights into old rural traditions.

The first cows will trot through Reith im Alpbachtal village centre from 12:00 p.m. The pot-bellied beauties never fail to send onlookers into raptures. The Reith farmers decorate their cows with splendid ribbons, colourful headdresses and cheerfully ringing bells.

While waiting for the next homecomers, roving alphorn blowers and Tyrolean folk music groups will provide for entertainment.

You will find food stalls tempting you with real delicacies. At the large farmers' and gourmet market farmers from the region offer veritable specialities such as fruit from Breitenbach, kiachl (sphere shaped type of doughnut), doughnuts or all kinds of delicious things from grandma's garden. Even though the festival takes place on two Saturdays, not a single animal is led through the village twice.

Mädchen in Lederhosen beim Almabtrieb | © Alpbachtal Tourismus

Group registration over 20 people

For groups of 20 or more people, there is the opportunity to purchase discounted advance tickets for the Almabtrieb. To do so, please contact reith@alpbachtal.at.

Children up to 12 years old: Free admission!
For groups of 20 or more people (advance purchase only). Bus drivers/tour guides enter for free!

Eine bunt geschmückte Kuh schaut in die Kamera, im Hintergrund viele bunt geschmückte Kühe vom Almabtrieb | © Alpbachtal Tourismus Eine bunt geschmückte Kuh schaut in die Kamera, im Hintergrund viele bunt geschmückte Kühe vom Almabtrieb | © Alpbachtal Tourismus
Auf diesem Bild zu sehen ist ein wunderschöner Bauernhof in Reith i.A., davor viele Kühe bunt geschmückt für den Almabtrieb | © Alpbachtal Tourismus Auf diesem Bild zu sehen ist ein wunderschöner Bauernhof in Reith i.A., davor viele Kühe bunt geschmückt für den Almabtrieb | © Alpbachtal Tourismus
Ein stolzer Bauer, auf dem Feld, bei seiner schön geschmückten Kuh  | © Alpbachtal Tourismus Ein stolzer Bauer, auf dem Feld, bei seiner schön geschmückten Kuh  | © Alpbachtal Tourismus